GuestStorm
(noun)
Guest-Storm | \ gest'storm
DEFINITION
A series of targeted podcast interviews designed to produce quick and massive exposure and impact to grow brand, business, social media, SEO, and provide a rich content asset that is often repurposed.
EXAMPLES IN USE
Authors
MILLENNIAL WHISPERER by Chris Tuff hits the WSJ & USA Today Best Seller list after doing a GuestStorm
Brands
Acuity Scheduling GuestStormed to grow their brand, business, & get acquired by Squarespace.
Podcasts
Jordan Harbinger hits Apple's Top 100 in under 3 months doing a massive GuestStorm
Coaches/Consultants
Craig Cody, CPA reports a 1,200% ROI from GuestStorming
FIRST KNOWN USE
2020: Lochhead on Marketing Podcast by Tom Schwab of Interview Valet to describe the strategy, process, and results that have become a key growth strategy post-COVID and Social Distancing.
LEARN HOW YOU CAN GUESTSTORM
