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GuestStorm 

(noun)

Guest-Storm  |  \ gest'storm

DEFINITION

 

A series of targeted podcast interviews designed to produce quick and massive exposure and impact to grow brand, business, social media, SEO, and provide a rich content asset that is often repurposed. 

EXAMPLES IN USE

Authors

MILLENNIAL WHISPERER by Chris Tuff hits the WSJ & USA Today Best Seller list after doing a GuestStorm

Brands

Acuity Scheduling GuestStormed to grow their brand, business, & get acquired by Squarespace.

Podcasts

Jordan Harbinger hits Apple's Top 100 in under 3 months doing a massive GuestStorm 

Coaches/Consultants

Craig Cody, CPA reports a 1,200% ROI from GuestStorming

FIRST KNOWN USE

2020: Lochhead on Marketing Podcast by Tom Schwab of Interview Valet to describe the strategy, process, and results that have become a key growth strategy post-COVID and Social Distancing.

LEARN HOW YOU CAN GUESTSTORM

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